Public Relations (PR) has been defined as a strategic communication process that builds mutually beneficial relationships between organisations and their public.
In short, PR creates goodwill and trust. If an organisation is not perceived as trustworthy, then even the smartest marketing won’t sell your product or service. When done well, PR can be the difference between success and failure for a project or a brand.
Publik's PR and marketing teams work closely together to maximise the effectiveness of brands, building strong reputations.
We will develop strategic communications plans that align to your goals. We can create your organisation’s overarching communications plan, or if you have specific projects that need internal communications, stakeholder engagement, government relations, or media relations we can help. Our plans include SMARTER goals; Specific, Measurable, Achievable, Relevant and Timebound goals that we Evaluate and Readjust, so you can measure the value of each campaign.
Understanding your public is crucial to any communication or business success. We help identify your stakeholders and plan for their inclusion in communications activities. If required, plans may involve both PR and marketing activities.
Plans can be long- or short-term or for one-off campaigns.
Our PR team includes former journalists and experienced media relations specialists who have an excellent track record working with national and Nelson media outlets and freelance journalists. When you need to get your message out when it matters most, we know how to get you media ready.
Contact us to discuss your media needs.
Consider an effective strategy to include affected parties and key stakeholders in the project planning and implementation, carrying them along with you throughout the project.
Taking an inclusive approach will give you a greater chance of success.
We bring to our engagement work an IAP2 Certificate in Public Participation, which covers the recommended approaches for community engagement.
Contact us to discuss your public project.
The perception of how an issue or crisis was handled has a lasting impression on your public.
When the worst happens, you need to react quickly and intelligently, especially in the age of social media. To handle a crisis well, it is important to be prepared.
Has a crisis already hit or is looming? Call us now on +64 21 190 1533 if you need help. We are available outside of normal business hours.
Does your business have a crisis communications plan ready to go? Good planning means your response will be swift and well thought through when a crisis hits. We can prepare a plan for you based on a range of potential scenarios, or review and update your existing plan.
For existing clients, all our PR strategies include risk evaluation and mitigation recommendations to ensure clients are well prepared.
Contact us today to start your crisis preparation.
Areas of issue or crisis management where we have provided urgent communications support or preparation include:
Contact us to discuss how we can help you with any issue you are facing, or might face.