Marketing: the science and art of delivering value to satisfy a target market, at a profit.
Publik are passionate brand ambassadors making your business irresistible to your customers with practical, realistic, results driven solutions.
Let’s explore your business and its audience, and uncover what makes your audience tick.
Our targeted advice is built on sound strategy, and helps you implement this strategy effectively across relevant channels.
We can improve your website conversion, help you launch a product, enter a new market, expand your customer base or communicate better with your current audience.
OUR EXPERTISE
Scroll down to see what we do and why it matters to you.
STRATEGIC PLANNING
We craft goals into clear plans, helping you achieve better marketing outcomes.
Having a unified plan is essential for optimal results for your brand and budget.
Our full service approach, understanding of integrated marketing tactics and decades of experience in planning for market leaders mean we have the ability to create strategies that you can follow and that work.
WEBSITE DEVELOPMENT AND MANAGEMENT
The experience of every visitor to your website can have a significant impact on your bottom line and brand perception.
We speak the same language as the developer, as well as your customers which means we can ensure you get the best result for your online presence and budget.
There are many ways to increase visitors to your website, but it’s what they do there that is critical. We understand analytics, how to optimise for search engines (SEO), and the science behind website user behaviour which allows us to optimise your site to reach your business goals.
From e-commerce websites to simple brochure sites, we work with the best web developers and designers in the region to ensure you have an effective site that is optimised for conversion - what ever that conversion may be.
BRAND MANAGEMENT
A brand is the totality of a customer’s experience.
Everything you say and do is crucial to how others regard you.
Brand management ensures how your brand is perceived is in line with your business goals.
We can review your brand and recommend strategic improvements that align your marketing and communication efforts to yield the best business possible results.
DIGITAL MARKETING
It’s no longer about just being online. It’s about how you are online.
97% of internet users look online before making a significant purchase. Are you having the right conversation with them?
Our digital marketing specialists can strategise, design, manage and optimise your digital campaigns to generate you more leads, build your marketing lists and make more sales.
Together we analyse your business to identify specific digital opportunities alongside your overall marketing strategy. Digital marketing does not work alone.
MARKETING RESEARCH
Research completed by qualified practitioners gives you an accurate read on your customers, competitors and market.
Market research provides you with important information that will help you identify and analyse the market needs, your customers, and your competitors, allowing you to make informed and accurate decisions about your marketing strategy and spend.
GRAPHIC DESIGN
A picture is worth 60,000 words. Literally.
The human brain processes images 60,000 times faster than it does text, so great design and “visual communication” is vitally important.
Our award winning designers are qualified and broadly experienced. Our understanding of consumer behaviour and brand management coupled with these talents, ensures we can achieve maximum impact for your brand through design.
EMAIL MARKETING
The unfortunate truth for almost every website is that most visitors will come and go, never to return.
One of the advantages of building an online presence is the ability to capture many of these visits, and build a list of qualified prospects you can keep talking to.
Email marketing provides the highest return on investment of any marketing dollar spent, so this can be a very effective marketing strategy, if done well.
We can help you manage regular email communication, or compile automated mail outs that you set and forget. Our team of expert writers can handle content creation for you.
TRADITIONAL MARKETING
Print media, radio, brochures, direct mail, outdoor media and so on…
We are experienced in the design and delivery of traditional marketing collateral; however, you can expect to enjoy better than traditional results.
Our understanding of strategic brand associations, reach, platform and audience, combined with our integrated marketing planning approach helps to ensure maximum impact for your budget.
SOCIAL MEDIA
Nearly 90% of Kiwis aged 15+ use social media. That’s a lot.
Social media is important for building your brand, managing your reputation, creating leads and communicating with your public.
We work with Facebook, Instagram, Pinterest, Google, Linkedin, Tumblr and Twitter alongside other channels, using ever-advancing advertising technologies to deliver cost effective and measurable results.
Don’t know where to start?
That’s okay. Get in touch so we can run through what might be the best fit for you.
We’re good at what we do, but don’t just take our word for it:
“The professionalism and personalised service that we have had whilst working with Publik has been amazing. They listened, advised and have actioned a progressive marketing strategy for our company. Publik are incredibly competent, trustworthy and add high value.”
— Jo Neale, General Manager - Homes by Orange
“Emma and the team delivered smart, value-added communications support across the brand, PR and Public Affairs that consistently delivered coverage for us at important moments in time.”
— Andrew Booth, Former CEO - Solar City NZ
