Managing and influencing the perceptions of your audiences, whatever size they may be.
Create goodwill and trust with your stakeholders.
Public Relations (PR) has been defined as a strategic communication process that builds mutually beneficial relationships between organisations and their public.
In short, PR creates goodwill and trust. If an organisation is not perceived as trustworthy, then even the smartest marketing won’t sell your product or service. When done well, PR can be the difference between success and failure for a project or a brand.
Publik's PR and marketing teams work closely together to maximise the effectiveness of brands, building strong reputations.
OUR EXPERTISE
Scroll down to see what we do, and why it matters to you.
STRATEGIC PLANNING
We will craft PR plans based on your organisation's or project's goals.
We can create your organisation’s overarching communications plan, or if you have specific projects that need internal communications, stakeholder engagement, government relations, or media relations we can help.
Our plans include SMARTER goals; Specific, Measurable, Achievable, Relevant and Time bound goals that we Evaluate and Readjust, so you can measure the value of each campaign.
NAVIGATING THE MEDIA WORLD
When time is critical, and the wording must be perfect, we can help.
Our PR team includes former journalists and experienced media relations specialists who have an excellent track record working with national and Nelson media outlets and freelance journalists. When you need to get your message out when it matters most, we know how to get you media ready.
We can:
develop a media plan for your business or project, covering mainstream and trade media,
prove media policies,
train your spokespeople,
write media releases that get printed,
and monitor and analyse media coverage.
STAKEHOLDER MANAGEMENT AND ENGAGEMENT
Do you have a project that will affect a community or large section of the public?
An effective strategy that includes affected parties and key stakeholders, carries them along with you throughout the project.
Taking an inclusive approach will give you a greater chance of success.
We bring to our engagement work an IAP2 Certificate in Public Participation, which covers the recommended approaches for community engagement.
CRISIS AND ISSUE MANAGEMENT
The perception of how an issue or crisis was handled has a lasting impression on your public.
Whether you have a developing crisis or issue to manage now, or you want to be prepared if one might hit, experience and preparation are key. We can help.
When the worst happens, you need to react quickly and intelligently, especially in the age of social media. To handle a crisis well, it is important to be prepared.
Has a crisis already hit or is looming? We are available outside of normal business hours on 021 190 1533.
Don’t know where to start?
That’s okay. Get in touch so we can run through what might be the best fit for you.
We’re good at what we do, but don’t just take our word for it:
“Emma and the team delivered smart, value-added communications support across the brand, PR and Public Affairs that consistently delivered coverage for us at important moments in time.”
— Andrew Booth, Former CEO - Solar City NZ
