Marketing … “The science and art of delivering value to satisfy a target market, at a profit.”

After exploring your business and its audience, our experienced marketing team provides targeted advice built on sound strategy, and helps you implement this strategy effectively across relevant channels.

 

We can improve your website conversion, help you launch a product, enter a new market, expand your customer base or communicate better with your current audience.

How marketing can help your organisation

  • Strategic planning – We consult in depth and create a SMARTER marketing plan to achieve optimal results.
  • Brand review – We analyse your brand and how you are presenting yourself to the marketplace.
  • Digital marketing – We develop campaigns and deliver creative across digital channels to get results.
  • Social media – We strategise and deliver content across relevant social channels in line with your goals.
  • Website optimisation – We work with the best website builders to optimise conversion.
  • Email marketing – We create email campaigns for you to help grow your audience.
  • Print and radio ads – We plan, create and deliver your ads on traditional media.
  • Graphic design – We make sure your visuals and creative are consistent with your messaging.
 

publik strategic planning

Strategic planning

We craft goals into clear plans, helping you achieve better marketing outcomes.

Having a unified plan is essential for optimal results for your brand and budget.

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publik brand management

Brand management

A brand is the totality of a customer’s experience. Everything you say and do is crucial to how others regard you.

Brand management ensures how your brand is perceived is in line with your business goals.

We can review your brand and recommend strategic improvements that align your marketing and communication efforts to yield the best business possible results.

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publik digital marketing

Digital marketing

It is no longer about just being online. It’s about how you are online. Figures show 97% of internet users look online before making a significant purchase.

Our digital marketing specialists can strategise, design, manage and optimise your digital campaigns to generate you more leads, build your marketing lists and make more sales. Together we analyse your business to identify specific digital opportunities alongside your overall marketing strategy.

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publik social media

Social media

Nearly 90% of Kiwis aged 15+ use social media.

Social media is important for brand building, reputation management, lead generation and customer communication.

We work with Facebook, Instagram, Google+, LinkedIn, Tumblr and Twitter alongside other channels, using advertising technologies to deliver cost effective and measurable results.

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publik website development and management

Website development and management

The experience of every visitor to your website can have a significant impact on your bottom line and brand perception.

There are many ways to boost visitors to your website, but it’s what they do there that is critical. We understand analytics, SEO, and the science behind website user behaviour and experience, and can help you optimise your site to reach your business goals.

From e-commerce websites to simple brochure sites, we work with best web developers and designers to ensure you have an effective site that is optimised for conversion.

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publik email marketing and list building

Email marketing

The unfortunate truth for almost every website is that most visitors will come and go, never to return.

One of the advantages of building an online presence is the ability to capture many of these visits, and build a list of qualified prospects you can keep talking to. Email marketing provides the highest return on investment of any marketing dollar spent, so this can be a very effective marketing strategy if done well.

We can help you manage regular email communication, or compile automated mailouts that you set and forget. Our team of expert writers can handle content creation for you.

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publik print and radio advertising

Print and radio advertising

Print media, radio, brochures, direct mail, outdoor media and so on…

We are experienced in the design and delivery of traditional marketing collateral; however, you can expect to enjoy better than traditional results.

Our understanding of strategic brand associations, reach, platform and audience, combined with our integrated marketing planning approach helps to ensure maximum impact for your budget.

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publik graphic design

Graphic design

A picture is worth 60,000 words.

The human brain processes images 60,000 times faster than it does text, so great design and “visual communication” is vitally important.

Our in-house designers are tertiary qualified and broadly experienced, and we draw on other designers for their specific talents when required. Our understanding of consumer behaviour and brand management coupled with these talents, ensures we can achieve maximum impact for your brand through design.

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