Homes by Orange
When Orange Residential Homes introduced Jo to the ownership team, they also decided it was time to freshen up the brand . That’s where we came in.
We identified that the visual language of the brand did not match with the core values of the brand. These guys were fun, energetic and passionate about helping people into their new homes, or helping customers create wealth through investment properties.
We started with quantitative research to get an intimate understanding of their customers, both past and present.
The research identified some key finding that helped shape the strategic plan for Orange Residential Homes.
From this plan we identified a re-brand was the order of the day. Orange Residential Homes became Homes by Orange. This change maintained some of the brand equity in the marketplace already and honored the history of the brand. An aspirational tagline “building your dreams“ was created to support the logo and the core value Homes by Orange brought to the market.
We then worked to visually communicate the values of the brand through design and copy. After identifying what was truly unique about Homes by Orange, their proof points, creative and copy was rolled out across all their brand touch points and parked so a big brand launch could take place once all cogs of the brand work was finalised.
We worked closely with Hothouse to create a website that addressed what customers were after. Text and visual content was created and design applied. After Hothouse did the back end grunt work, we set to roll out the front end development.
On launch day we rolled out our first campaign that was designed to get PR coverage to help increase the build of goodwill amnd trust around this brand. Ther Buidl for Charity was born. Not a new concept, but an exciting one the team have always wanted to sink their teeth into. Read more about this here.
Since then we have watched the business go from strength to strength and we could be prouder.
“The professionalism and personalised service that we have had whilst working with Publik has been amazing. They listened, advised and have actioned a progressive marketing strategy for our company. Publik are incredibly competent, trustworthy and add high value.”
— Jo Neale, General Manager - Homes by Orange
/ Brand Development and Management
/ Website Management and Front-end Development
/ Strategic Planning
/ Market Research
/ Graphic Design
/ Social Media
/ Digital Advertising
/ Event Management
/ Email Marketing
/ Traditional Marketing
Whatever it is, the way you tell your story can make all the difference.